Question 951:

Asked on April 30, 2012

1. A research team conducted a study of soft- drink preferences among residents in a test market prior to an advertising campaign for a new cola product. Of the participants, 130 are teenagers and 130 are adults. The researchers secured the following results:

Cola Non-cola
Teenagers 50 80
Adults 90 40

• Apply the steps in testing a research hypothesis.

• Perform a chi-square test and interpret the results.
• Determine how to present the results.
• How might the results obtained from the test affect the advertising strategy?

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